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Three Top Automotive
Industry Women to Join the Advisory
Panel of Ask Patty
Wendy Engelberg
of AutoVisuals, Maura Schreier-Fleming
of Best@Selling, and Shelly LoCascio
of Irwin Cars will join the
AskPatty.com, Inc. Expert Advisory
Panel.
Sarasota, FL (PRWEB)
March 25, 2007 -- AskPatty.com,
Inc., announced today that three top
automotive industry women will join
the automotive advisory panel of
industry-expert women for their new
woman's portal, Ask Patty. The Ask
Patty website at
http://www.askpatty.com that
launched June 8, 2006, provides a
safe place for women to get advice
on car purchases, maintenance and
other automotive related topics
online.
Women can get
automotive advice when they go to
AskPatty.com and and click on the
"Get Advice" link. Questions are
submitted to Ask Patty via email .
The expert women will typically
reply back to the consumer the same
day.
Introducing the
new Ask Patty Expert Panel Members:
Wendy Engelberg:
Wendy Engelberg is the Director of
Operations and Founder of
AutoVisuals, maker of the Auto Sharp
Paint Pen™. A marker used to touch
up the chips & scratches on your
car. Wendy started in the automotive
paint industry by having her own
touch up company that went to the
dealerships and touched up the cars
and painted the bumpers. After
multiple injuries from a previous
horseback riding accident, she
needed to find something new to do
that was less physical. Since
already having contacts at some of
the dealerships and being aware of
the need for a good touch up
product, AutoVisuals was formed.
Wendy lives in Los
Angeles, CA. and in her spare time
is an avid mountain biker.
Maura Schreier-Fleming:
Maura Schreier-Fleming's first job
at Mobil Oil was sales engineer. She
sold industrial lubricants,
passenger car motor oils and
heavy-duty motor oils to a variety
of industries. Next she became Mobil
Oil's first female lubrication
engineer in the United States. She
left the oil industry, after working
in it over 20 years, so she could
work for herself. She established
Best@Selling in 1997, a sales
training and consulting company. She
now writes several columns on
selling and works with technical and
business professionals on their
skills and strategies to sell more
and close business faster. Her
background in technical sales helps
her to understand the products of
the clients she works with. She
wants to work with other women so
they can get the confidence to work
in technical areas like the
automotive industry. The automotive
industry offers many opportunities
for women to be successful.
Maura is based in
Dallas, Texas and is an active
member of the Institute of
Electrical and Electronics
Engineers.
Shelly LoCascio:
Shelly LoCascio is the Owner and
Dealer Principal of Irwin Lincoln
Mercury Mazda in Freehold, NJ. Irwin
is a family owned business that has
been serving Central Jersey for 47
Years. Her philosophy of always
having the welcome mat out is a
driving force at the dealership as
well as Irwin's Mission Statement:
We strive to exceed our customer's
expectations.
This year Shelly's
team of professionals is boasting
Mazda's Gold Cup & Lincoln Mercury's
Presidents Award for Customer
Satisfaction. Shelly has lent her
expertise by participating on
numerous automotive committees over
the years including: National
Lincoln Mercury Dealer Council, Ford
Training Advisory Board, Ford Motor
Credit Co Dealers Advisory Board,
NJCAR Executive Committee & Lincoln
Mercury Brand Communications
Advisory Board.
Shelly's
philosophy is "It's All About The
Karma". Treat people the way you
want to be treated.
In their
automotive advisory roles,
Engelberg, Schreier-Fleming, and
LoCascio will respond to questions
from consumer women on automotive
related topics via the website. The
Ask Patty interactive advice blog
launched May 22, 2006.
"We are very
grateful to be adding these top
women to our Advisory Panel," says
Jody DeVere, President of Ask Patty.
DeVere continues, "Each of these
women have great experiences in the
automotive industry and will provide
added resources to the women who
visit Ask Patty." According to
DeVere Ask Patty provides the safe
environment for women to get advice
and information needed to feel
empowered and confident when they go
to their local dealership for car
service, repairs, maintenance and to
negotiate and purchase a new or used
vehicle.
Peter Martin, CEO
of AskPatty.com adds, "Our Advisory
Panel keeps growing and we are
thrilled to be adding even more
qualified women to the board. This
addition just expands the reach of
Ask Patty and will elevate the woman
consumer's experience on the site."
About AskPatty.com,
Inc.:
Ask Patty provides women consumers
an opportunity to send questions
about car buying, selling, repair
and maintenance to a panel of expert
automotive women and is a safe
online place to share and discuss
their car buying experiences. Women
can submit posts directly to the Ask
Patty website by going to
http://www.askpatty.com. The Ask
Patty advisory panel of automotive
expert women is headed up by Deborah
Renshaw -- professional NASCAR
driver, and is comprised of women
who hold various leadership
positions in the automotive
industry.
Women purchase
over 50 percent of all vehicles sold
in the United States each year and
influence 85 percent of the buying
decisions, spending over $80
billion. Yet, shopping for and
buying a car can be a challenge for
women who are first time car buyers
or for women who had a bad
experience in the past with a car
salesman or dealership.
Properly armed
with the right tools and training
your dealerships can increase its
share of the largest and fastest
growing demographic of new vehicle
buyers in the U.S. -- Women
Consumers. The Ask Patty Certified
Dealer program was designed
specifically for car dealerships to
attract, sell, retain and keep loyal
women consumers.
AskPatty.com is a
member and 2006 corporate sponsor of
the Women's Automotive Association
International based in Detroit, MI,
(http://www.waai.com),
on the Women's Board of the Car Care
Council, (http://carcare.org),
a SEMA member (http://www.SEMA.org)
and a member of the SEMA Business
Women's Networking Group.
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